Support visitors across more languages
A multilingual assistant can remove friction for international visitors, but names, policies, numbers and regional rules still need careful source preparation and testing.
Language is only one part of the answer
Chaat is instructed to reply in the visitor’s language while retrieving facts from the bot’s knowledge. This can help someone ask a question naturally even when the source material is written in another language.
Translation does not resolve unclear business rules. If delivery, tax, warranty or availability differs by region, label those differences explicitly in the source. Include the country, currency and applicable dates near the rule.
Keep brand names, product codes and legal terms consistent. A short glossary can explain which words should remain unchanged and how important customer-facing terms should be translated.
Test multilingual support properly
- 1
Choose priority languages
Start with languages already used by customers rather than trying to test every language at once.
- 2
Clarify regional rules
Write separate, labelled sections for country-specific delivery, pricing, returns and contact routes.
- 3
Create a terminology list
Record brand names, technical terms and preferred translations that must stay consistent.
- 4
Test native questions
Ask a fluent speaker to test natural wording, follow-ups, politeness and ambiguous terms.
- 5
Check numbers and links
Confirm currencies, dates, measurements, phone numbers and destination URLs survive the response correctly.
Details that need regional labels
Currency and tax
State which market a price applies to and whether tax is included.
Delivery
Separate supported countries, delivery estimates and carriers.
Policies
Identify legal or commercial rules that differ by customer location.
Contact
Provide the right team, hours and link for each supported market.
Multilingual support mistakes
- Translating a product name that customers need to search for exactly.
- Returning a UK policy to a visitor asking about an EU purchase.
- Changing a decimal separator, unit or date in a way that changes its meaning.
- Assuming machine translation quality is sufficient without testing common customer questions.
Frequently asked questions
Do I need a separate bot for every language?+
Often one bot can answer in the visitor’s language from shared knowledge. Separate bots may help when regions have substantially different products, policies or teams.
Should I upload translated documents?+
Translated sources can improve control over exact terminology. They are especially useful for legal wording, product names and market-specific policies.
How should I test translated answers?+
Use realistic questions from fluent speakers and verify the answer against the original business rule, with extra attention to numbers, exceptions and links.