🧴 Beauty & skincare
Ingredient questions answered from your approved copy only.
Beauty buying is a research process. Shoppers want ingredient checks, routine order, patch-test advice and shade matching, all before they trust a new brand.
Questions your shoppers ask every day
01"Can I use this with retinol?"
02"Is this fragrance free?"
03"Which shade suits a warm undertone?"
04"Is it safe during pregnancy?"
05"What order do I apply these in?"
Case study
Glasshouse Skin (illustrative)
Clean skincare DTC brand, 40 SKUs, high repeat purchase, strict claims compliance.
The challenge
Compliance forbade off-script claims, so support could only reply using approved wording. That made live chat slow and expensive, and pre-purchase questions went unanswered at weekends.
What they built
- 1.Trained a bot on the approved ingredient glossary, INCI lists and routine guides only.
- 2.Added a strict instruction to never give medical advice and to route pregnancy or reaction questions to a human.
- 3.Surfaced the widget on ingredient and PDP pages plus the routine quiz results screen.
The results
-54%
pre-purchase support volume
+23%
add-to-cart from PDP chats
100%
answers drawn from approved copy
0
extra weekend shifts
"It only ever says what our compliance team already signed off. That is what made it usable for us."
Case studies are illustrative composites based on typical results for this category.
Beauty & skincare FAQs
Can I stop the bot giving medical advice?+
Yes. Bot instructions let you set hard boundaries, so sensitive topics get a safe response plus a handoff to your team.
Can it recommend products?+
It can suggest products described in the content you upload, including routine order and pairing guidance.