๐Ÿ‘— Fashion & apparel

Fit questions answered before the cart is abandoned.

Fashion shoppers ask the same three things before they buy: will it fit, when will it arrive, and can I send it back. chaat.ai answers all three from your own size guides and policies.

Questions your shoppers ask every day

01"What size am I if I'm normally a UK 12?"
02"Does this run small or true to size?"
03"How long is delivery to Ireland?"
04"Can I return sale items?"
05"Is this fabric machine washable?"
Case study

Nora & Wren (illustrative)

Independent womenswear brand, 1,400 SKUs, 90k monthly sessions, 2-person support team.

The challenge

Around 68% of inbound emails were sizing and returns questions. Replies took up to 14 hours, so shoppers left rather than waited, and the team spent mornings copy-pasting the same size chart.

What they built

  1. 1.Uploaded the size guide PDF, fabric care sheet, returns policy and delivery matrix into one bot.
  2. 2.Gave the bot a brand voice instruction so answers read like the studio's newsletter, not a robot.
  3. 3.Embedded the widget on product and checkout pages with a pre-set opener: 'Need help with sizing?'
  4. 4.Configured escalation so anything about a specific order number captures an email and hands off.

The results

-61%
sizing and returns emails
+18%
product page conversion
9 sec
median answer time
24/7
coverage with no extra hires
"Our size chart used to live in an email template. Now it answers itself at 2am, in our own voice."
- Head of ecommerce, Nora & Wren

Case studies are illustrative composites based on typical results for this category.

Fashion & apparel FAQs

Can the bot answer size questions for individual products?+

Yes. Upload your size guide and per-product measurements and the bot will match the question to the right garment, then answer with the specific measurements rather than a generic chart.

Will it invent a returns policy?+

No. chaat.ai answers only from the documents you upload. If the answer isn't in your policy, it says so and offers to pass the question to your team.

How long does setup take for a fashion store?+

Most stores are live the same day. Upload your size guide, delivery and returns pages, paste the embed snippet, and the widget is live.