💎 Jewellery & watches
Trust-building detail, delivered instantly.
High-value jewellery purchases stall on detail: metal purity, ring sizing, engraving deadlines, servicing. Answer them instantly and the sale keeps moving.
Questions your shoppers ask every day
01"How do I measure my ring size?"
02"Is this solid gold or plated?"
03"Can I get it engraved before Friday?"
04"What does the warranty cover?"
05"Do you supply a certificate?"
Case study
Aurelle Fine (illustrative)
Online fine jewellery retailer, average order value £990, gifting-heavy peaks.
The challenge
Gifting peaks created urgent engraving-deadline questions the small team could not answer fast enough, and unanswered questions killed high-value carts.
What they built
- 1.Trained the bot on the sizing guide, hallmark and materials glossary, engraving cut-offs and care instructions.
- 2.Added a seasonal instruction with the current gifting deadlines.
- 3.Enabled lead capture for bespoke commission enquiries.
The results
+27%
peak-season conversion
-43%
repeat sizing enquiries
£990
average order value supported
instant
engraving deadline answers
"During gifting season it answered the deadline question hundreds of times a day."
Case studies are illustrative composites based on typical results for this category.
Jewellery & watches FAQs
Can it handle seasonal deadlines?+
Yes. Update the instruction or the source document and the bot uses the new deadline straight away.
Can it capture bespoke enquiries?+
It can qualify the enquiry, collect contact details and pass a structured summary to your team.